Who is the celebrity in advertising? Understanding dimensions of celebrity images

被引：97
|
作者：
Choi, Sejung Marina [1 ]
Rifon, Nora J.
机构：
[1] Univ Texas, Austin, TX 78712 USA
[2] Michigan State Univ, Dept Advertising Publ Relat & Retailing, E Lansing, MI 48824 USA
来源：
JOURNAL OF POPULAR CULTURE | 2007年 / 40卷 / 02期
关键词：
D O I：
10.1111/j.1540-5931.2007.00380.x
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
[No abstract available]
引用
收藏
页码：304 / 324
页数：21
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