AliISA: Creating an Interactive Search Experience in E-commerce Platforms

被引:0
|
作者
Xiao, Fei [1 ]
Wang, Zhen [1 ]
Huang, Haikuan [1 ]
Huang, Jun [1 ]
Chen, Xi [1 ]
Deng, Hongbo [1 ]
Qiu, Minghui [1 ]
Gong, Xiaoli [2 ]
机构
[1] Alibaba Grp, Hangzhou, Zhejiang, Peoples R China
[2] Nankai Univ, Tianjin, Peoples R China
基金
中国国家自然科学基金;
关键词
information retrieval; reinforcement learning;
D O I
10.1145/3331184.3331409
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Online shopping has been a habit of more and more people, while most users are unable to craft an informative query, and thus it often takes a long search session to satisfy their purchase intents. We present AliISA-a shopping assistant which offers users some tips to further specify their queries during a search session. With such an interactive search, users tend to find targeted items with fewer page requests, which often means a better user experience. Currently, AliISA assists tens of millions of users per day, earns more usage than existing systems, and consequently brings in a 5% improvement in CVR. In this paper, we present our system, describe the underlying techniques, and discuss our experience in stabilizing reinforcement learning under an E-commerce environment.
引用
收藏
页码:1305 / 1308
页数:4
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