THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN THE CONSUMER'S PURCHASE DECISION: AN EXPLORATORY STUDY

被引：0
|
作者：
Barros, Carina [1 ]
Sousa, Bruno [2 ,3 ]
机构：
[1] Polytech Inst Cavado & Ave, Vila Frescainha, Sao Martinho, Portugal
[2] Polytech Inst Cavado & Ave IPCA, CiTUR, Vila Frescainha, Sao Martinho, Portugal
[3] Polytech Inst Cavado & Ave IPCA, UNIAG, Vila Frescainha, Sao Martinho, Portugal
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020) | 2020年
关键词：
Corporate social responsibility; Consumer behaviour; Responsible consumption;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：394 / 394
页数：1
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