Barriers to sustainable tourism for small hotels in small island developing states and some suggested remedies

Purpose The purpose of this study is to provide an overview of the barriers and difficulties small hotels encounter in Cyprus and to identify possible solutions and remedies. Design/methodology/approach This paper draws on both academic and trade literature to explore the challenges facing small hotel operations in Cyprus, both in the South and in the North of the Island and some possible remedies. Interviews with representatives from 12 small hotels across Cyprus were conducted online and in person. Findings Cyprus is a small island that is vulnerable to fluctuations in tourism numbers, has limited economic independence, unique characteristics of biological and cultural diversity, scarce resources and fragile and sensitive ecosystems. The Northern part of the island is more vulnerable and highly dependent on economic support from Turkey. Further, the North has less international support because of its status, while small hotels in the Republic of Cyprus benefit from being able to promote themselves internationally. In contrast, hotels in the North have more limited scope to promote their activity. Originality/value This paper raises awareness of the barriers to sustainable tourism and especially as it relates to small hotels in small island developing states. One of the main findings is that there are common barriers relating to sustainable tourism in both North and South Cyprus.