The case for Web architecture: A communication profess approach to retail Web site development

How is commercial Web site development informed bl? management decisions, marketing needs, business requirements, and consumer behavior and psychology (in short, the complex rhetorical situation surrounding commercial Web site development)? And how can the development process inform the formulation of a more effective Web commerce solution? I argue that the sense of community on the Web is the building block of retail Web commerce. I use a case study to show that using a communication process model can be an effective method of assessing market needs, business requirements, management decisions, and technology in the development of a retail Web solution.