A Model for ICT Intensive Service Innovations in two-sided markets - Case Study of IPTV in a National TV Broadcasting Company

被引：2

作者：

Tuunainen, Virpi Kristiina ^{[1
]}

Tuunanen, Tuure ^{[2
]}

Bastek, Martin ^{[3
]}

机构：

[1] Helsinki Sch Econ, Dept Business Technol, Helsinki, Finland

[2] Univ Auckland, Dept ISOM, Auckland 1, New Zealand

[3] Deloitte, Cologne, Germany

来源：

2009 INTERNATIONAL CONFERENCE ON NEW TRENDS IN INFORMATION AND SERVICE SCIENCE (NISS 2009), VOLS 1 AND 2 | 2009年

关键词：

Information Technology; Service Innovation; Two-sided Markets; IPTV; Case Study;

D O I：

10.1109/NISS.2009.161

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In this paper, we present a new Model for ICT Intensive Service Innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT intensive service innovation in a two-sided market - IPTV in our case separately for the two sides - the consumers and the advertisers in our case. Our study demonstrates, that the same service innovation and its dimension can be quite different from the perspective of the two user groups.

引用

页码：857 / +

页数：2

共 7 条

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