THE IMPORTANCE OF BRAND LOVE TO EXPLAIN LUXURY BRAND CONSUMPTION AND LUXURY BRAND RELATIONSHIPS

被引：0
|
作者：
Oliveira, Mafalda [1 ]
Nobre, Helena [2 ]
机构：
[1] Univ Minho, Sch Econ & Management, Braga, Portugal
[2] Univ Aveiro, Dept Econ Management & Ind Engn, Aveiro, Portugal
来源：
INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT | 2015年
关键词：
luxury brands; symbolic consumption; luxury brand relationships; brand love;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2688 / 2688
页数：1
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