Research on Self-constructed Traceability System Based on Agri-food Supply Chain Management

At present, some of our agri-food products with quality issues, not only turmoil in domestic, but also had credit crisis in the international community. A number of food export enterprises have also been implicated in. Based on agri-food supply chain management, agricultural products retailers or food processing enterprises establishing traceability systems voluntarily is not only a strong guarantee for the quality of products, but also companies can own in the market. But the domestic researches are mostly based on macroeconomic environment and policy, lacking of guiding for the corporate. This paper discusses the existing problems during companies establishing the traceability systems voluntarily, and constructs a better theoretical model. After further analysis we proposed the relevant recommendations for the system's implementation.