COMPETITIVE STRATEGY IN REMANUFACTURING AND THE EFFECTS OF GOVERNMENT SUBSIDY

In this paper, we consider a single-period model comprised of an original manufacturer (OM) who produces only new products and a remanufacturer who collects used products from consumers and produces remanufactured products. The OM and the remanufacturer compete in the product market. We examine the effects of government subsidy as a means to promote remanufacturing activity. In particularly, we consider three subsidy options: subsidy to remanufacturer, subsidy to consumers, and subsidy shared by remanufacturer and consumers. We find that the introduction of government subsidy on remanufacturer or consumers always increases remanufacturing activity. We also find that subsidy to remanufacturer is the best subsidy option, because subsidy to remanufacturer results in lower price of remanufactured products, thus leading to higher consumer surplus.