Neuroscientific Reinstatement of Empathy and its Implications in the Field of Communication

This work considers the possibility of a dialogue between neurosciencies and communication research, in order to investigate the problem of decreasing effectiveness of messages broadcasted through newspapers and conventional publicity models that is being underscored both by statistical data and theory. Empathy is proposed as an example of such possible exchange which is being analyzed by neuroscientific research and introduced in the field of media communication by modern Information and Broadcasting Technologies.