Cross-cultural Marketing Research Based on Value Difference

被引：0

作者：

Yuan, Yue ^{[1
]}

机构：

[1] Dalian Univ Technol, City Inst, Dalian 116600, Liaoning, Peoples R China

来源：

2014 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2014), PT 4 | 2014年 / 66卷

关键词：

Cross-Cultural Values; Consumer Behavior; Marketing;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This paper from the culture and values of the concepts and relationships start by analyzing the impact of differences in values of consumer attitudes and buying behavior, then put forward the basic path based on the values of cross-cultural differences in marketing.

引用

页码：242 / 246

页数：5

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