Investigating the Mediator Role of Knowledge about Halal Food and the Importance Given to Halal Food in the Effect of Religiosity on the Intention to Purchase Halal Food

被引:2
|
作者
Avai, Ibrahim [1 ]
Koroglu, Ali [2 ]
机构
[1] Gumushane Univ, Sosyal Bilimler MYO, Yonetim & Org Bolumu, Gumushane, Turkey
[2] Tokat Gaziosmanpasa Univ, Adalet MYO, Bur Hizmetleri & Sekreterlik Bolumu, Tokat, Turkey
关键词
Religiosity; Halal Food; Purchase Intention; Knowledge; Importance; Parallel Mediation; CONSUMERS;
D O I
10.17153/oguiibf.884934
中图分类号
F [经济];
学科分类号
02 ;
摘要
In this study, it is aimed to examine the effect of religiosity on the intention of purchasing halal food and the mediating roles of knowledge and importance given to halal food in this relationship. SPSS, AMOS and PROCESS programs were used in the analysis of the obtained data. As a result of the analysis, it was concluded that knowledge about halal food and the importance given to halal food have a partial mediating effect on the effect of religiosity on the intention to purchase halal food.
引用
收藏
页码:360 / 380
页数:21
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