Muslim tourists' purchase intention of halal food in Spain

被引：11
|
作者：
Pradana, Mahir [1 ]
Huertas-Garcia, Ruben [2 ]
Marimon, Frederic [3 ]
机构：
[1] Telkom Univ, Dept Business Adm, Bandung, Indonesia
[2] Univ Barcelona, Dept Business, Barcelona, Spain
[3] Univ Int Catalunya, Barcelona, Spain
来源：
CURRENT ISSUES IN TOURISM | 2021年 / 24卷 / 13期
关键词：
Halal tourism; halal purchase intention; halal consumer behaviour; Spanish market; structural equation model; CONSUMERS;
D O I：
10.1080/13683500.2020.1797647
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3.0 software. Our result shows that both the halal credence and the need for cognition have no direct effects on halal purchase intention. However, halal consumers' attitude acts as significant mediators in the indirect effects of both halal credence and the need for cognition on halal purchase intention.
引用
收藏
页码：1814 / 1818
页数：5
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