The Research on the Goodwill Evaluation of Exhibition Project

With the continuous development of market economy, the goodwill attracts more people's attention, at the same time, the exhibition project goodwill has gradually become the focus of society's attention. The paper begins with the concept of exhibition project goodwill and of goodwill evaluation method analysis, proposes the use of improved income method to evaluate the goodwill value of exhibition projects. Based on this model, the value of goodwill evaluation system to make further exploration.