PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY FOR THE INVESTOR'S INVESTMENT DECISION IN STOCK MARKET

Investors are socially responsible and they take in to account of factors related to environment, society and corporate governance while they make investment decision. Investment decision usually depends on maximisation of wealth and is influenced by personal, ethical values and Corporate social responsibility (CSR) of companies. In the present study, the role of CSR for investment decision in stock market and the relationship between perception on CSR and investment decision in stock market was investigated and reported. Perceptual difference across groups, relationship between perception on CSR and investment decision were analysed using the structured questionnaire response collected from 300 random investors selected from Tamil Nadu state, India. The analysis shows that the perception of investors proved that the companies taking initiatives for protecting natural environment, for being socially responsible for betterment of society. Also, maximum number of investors is in a moderate level of perception on CSR. Significant difference identified using T-value between genders of investors. Significant difference identified using F-value between categories age, education, occupation, monthly income and annual investment. Positive relationship explored between the perception of investors on CSR and their investment decision in stock market. It was identified suitable existing reviews for managerial implications reported.