Research on tourism innovation marketing in the era of WeChat

被引：0
|
作者：
Meng, Ying [1 ]
机构：
[1] Wuhan Univ, Sch Econ & Management, Wuhan 430072, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2016 4TH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE, EDUCATION TECHNOLOGY, ARTS, SOCIAL SCIENCE AND ECONOMICS (MSETASSE-16) | 2016年 / 85卷
关键词：
era of WeChat; information technology; tourism development; tourism industry; marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on specific cases and relevant theories of WeChat sales, the new tourism marketing mode in era of WeChat - the role of tourism WeChat marketing in tourism information service is discussed in the Thesis according to specific cases and the corresponding development countermeasures are proposed according to the specific problems. In the Thesis, the discussion is centered on WeChat marketing, the text analysis and case study are combined and the scientific and reasonable suggestions and countermeasures are proposed through analyzing advantages and disadvantages of cases to drive the development of tourism industry.
引用
收藏
页码：1552 / 1555
页数：4
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