Research on WeChat marketing path of enhancing customer marketing experiences

被引：0
|
作者：
Zhang Hai-Yan [1 ]
Wang Qi [1 ]
Ma Xuan [1 ]
机构：
[1] Shijiazhuang Posts & Telecommun Tech Coll, Shijiazhuang 050018, Peoples R China
来源：
PROCEEDINGS OF THE 28TH CHINESE CONTROL AND DECISION CONFERENCE (2016 CCDC) | 2016年
关键词：
WeChat marketing; Behavior analysis; customer experience; path research;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the increasing popularity of WeChat, WeChat marketing becomes a new Popular tool to the enterprises and merchants. They want to use WeChat to get the attention and recognition of the user, and closer the relationship between the gap with the user. After the analysis of consumers purchase motivation and behavior patterns in WeChat marketing, it researched WeChat marketing paths to enhance the customer experience and Put forward effective WeChat marketing strategy of improving customer experience to Make WeChat marketing real utility.
引用
收藏
页码：4487 / 4490
页数：4
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