Complex Approach in Academic Teaching and Training Students in 'Intellectual Property and Business', Master Degree

The complex approach contains 4 main interconnected elements in the field of intellectual property education regarding the teaching and training process in 'IP in advertising business' course. 1. Preparation of individual works by students focused on the problematic areas relating to training objectives: to identify intellectual property /IP/ in business, in advertising and company style. IP is divided in 2 groups: IP objects to protect innovations: patents, utility models, industrial designs /ID/; IP object to protect business identifiers: trademarks /TM/, ID in class 'Logos', geographical indications. 2. Discussion during the presentation of the individual works by students with a rising of questions, with an emphasis on current aspects of the market situations and regarding to the subject matter of research or to the company IP policy including protection and obtaining of IP rights in business, to the problems of business area as general or to the specific cases. 3. Student audience attitude to the relevant examined and presented by another student problem assessed as a degree of attention and interest in it through the questions raised by the audience on the circle principle. 4. Student's participation in quality assessment of the individual works and answers on the principle of anonymous. Elements 3 and 4 are performed in the conditions of anonymity and a brief motivation in 4-6 sentences for a qualified assessment on "bad-good-excellent" scale. As a final result: 1. The students develop their communication, presentation and discussion skills; 2. The students work effectively in the conditions of transparent discussion and develop skills for adequate and rapid implementation in business cases relating to course problems. 3. The students are motivated for analytical and creative activities by raising questions and qualitatively evaluation and motivation. The lecturer takes into account all of the elements in placing the final assessment for students in disciplines, included in addition comprehensive evaluation of development and protected in audience individual assignment, and evaluation the written test material which is included basic terms and management relations. Above mentioned complex approach for teaching and training, based on European social survey, form conclusions of the last 5 years' experience in 4 different academic courses with more than 120 students. This approach possesses few main advantages, among which are: the interactivity of the model, the integrity of theory and practice, the development of oral communicative and discussion skills of students and increasing of student's motivation in the educational process.