The Effects of Team Cognitive on Creative Design: Improving the Creativity and Quality of Product

Nowadays, the competition among modern manufacturing enterprises is actually relied on quality and efficiency of innovative design based on teamwork. The role of innovative design based on teamwork manufacturing sector is more important than ever. In the modern manufacturing context, in order to study teamwork innovative design quality and efficiency evaluation technical issues based on cognitive process, the human brain memory model of cognitive processes is studied. Based on analyzing the memory model of cognitive design process, creative design process cognitive models and innovative design team cognitive process model, the creative design cognitive processes in the individual and team level are elaborated. After analyzing the connotation of quality and efficiency, the creative design of the five quality dimensions and five rating scale and the relationship between team innovation design quality and the consistent of individuals design result are extracted. Then theory hypotheses are verified with experiment raw data. Finally experimental results obtained are as follows, in the aspect of design quality, the higher the design consistency among individual members design results are, the higher the design quality is.