Using social media listening to inform strategic communications planning

被引:0
|
作者
Brown, Sarah [1 ]
Hindley, Clem [2 ]
Turner, Danielle [2 ]
Hans, Hannah [3 ]
机构
[1] Fishawack Hlth, Abingdon, Oxon, England
[2] Fishawack Hlth, Knutsford, England
[3] GlaxoSmithKline, Brentford, England
关键词
Case study; social media; social listening;
D O I
暂无
中图分类号
R5 [内科学];
学科分类号
1002 ; 100201 ;
摘要
引用
收藏
页码:22 / 22
页数:1
相关论文
共 50 条
  • [31] Following you: Disciplines of listening in social media
    Crawford, Kate
    [J]. CONTINUUM-JOURNAL OF MEDIA & CULTURAL STUDIES, 2009, 23 (04): : 525 - 535
  • [32] Conceptualising public diplomacy listening on social media
    Luigi Di Martino
    [J]. Place Branding and Public Diplomacy, 2020, 16 : 131 - 142
  • [33] The social, emotional and professional impact of using appreciative inquiry for strategic planning
    Alvarez-Robinson, Sonia M.
    Arms, Christopher
    Daniels, Angel E.
    [J]. JOURNAL OF HIGHER EDUCATION POLICY AND MANAGEMENT, 2024, 46 (05) : 484 - 506
  • [34] SOCIAL MEDIA LISTENING FOR PATIENT RISK CHARACTERIZATION
    Quartey, G.
    Ley-Acosta, S.
    Pierce, C.
    Nguyen, A.
    Ertle, G.
    [J]. VALUE IN HEALTH, 2018, 21 : S115 - S115
  • [36] Generation Z and Organizational Listening on Social Media
    Reinikainen, Hanna
    Kari, Jaana T.
    Luoma-Aho, Vilma
    [J]. MEDIA AND COMMUNICATION, 2020, 8 (02): : 185 - +
  • [37] Social capital and destination strategic planning
    Soulard, Joelle
    Knollenberg, Whitney
    Bole, B. Bynum
    Perdu, Richard R.
    McGehee, Nancy Gard
    [J]. TOURISM MANAGEMENT, 2018, 69 : 189 - 200
  • [38] MODELS OF SOCIAL HOUSING IN STRATEGIC PLANNING
    Stepanek, Petr
    [J]. 13TH ANNUAL INTERNATIONAL BATA CONFERENCE FOR PH.D. STUDENTS AND YOUNG RESEARCHERS (DOKBAT), 2017, : 309 - 316
  • [39] Conceptualising public diplomacy listening on social media
    Di Martino, Luigi
    [J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2020, 16 (02) : 131 - 142
  • [40] THE STRATEGIC PLANNING AND THE ROLE OF THE SOCIAL CAPITAL
    Martini, Elvira
    Serluca, Maria Carmela
    [J]. INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT, 2015, : 1478 - 1489