Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory

被引：119

作者：

Han, Heesup ^{[1
]}

Hyun, Sunghyup Sean ^{[2
]}

机构：

[1] Sejong Univ, Coll Hospitality & Tourism Management, 98 Gunja Dong, Seoul 143747, South Korea

[2] Hanyang Univ, Sch Tourism, 17 Haengdang Dong, Seoul 133791, South Korea

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2017年 / 34卷 / 09期

关键词：

Theory of planned behavior; norm activation theory; environmentally responsible museum; personal norm; museum visitors; MODERATING ROLE; PERSONAL NORMS; GREEN HOTEL; CONSUMERS; MODEL; INTENTIONS; METAANALYSIS; COMPONENTS; MORALITY; CONTEXT;

D O I：

10.1080/10548408.2017.1304317

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main goal of this research was to merge the theory of planned behavior and the norm activation theory into one model and test its applicability in an environmentally responsible museum context. A filed survey was conducted at museums. Structural equation modeling was used to test research hypotheses. Results of the structural model comparisons revealed that the prediction power of our integrated model was superior to that of the theory of planned behavior and the norm activation theory. The proposed relationships among research constructs were generally supported. The mediating role of study variables was established. Additionally, the salient role of personal norm and attitude in generating museum travelers' pro-environmental intention was identified. Overall, there was a strong support for the proposed theoretical model.

引用

页码：1155 / 1168

页数：14

共 50 条

[31] Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and the theory of planned behavior (TPB)
Liu, Pei
Segovia, Michelle
Tse, Eliza Ching-Yick
Nayga, Rodolfo M.
[J]. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2022, 52 : 346 - 355
[32] Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China
Liu, Yuwei
Sheng, Hong
Mundorf, Norbert
Redding, Colleen
Ye, Yinjiao
[J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2017, 14 (12):
[33] Predicting household PM2.5-reduction behavior in Chinese urban areas: An integrative model of Theory of Planned Behavior and Norm Activation Theory
Shi, Haixia
Fan, Jin
Zhao, Dingtao
[J]. JOURNAL OF CLEANER PRODUCTION, 2017, 145 : 64 - 73
[34] Drivers' compliance with speed limits: An application of the theory of planned behavior
Elliott, MA
Armitage, CJ
Baughan, CJ
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 2003, 88 (05) : 964 - 972
[35] Improving Older Drivers' Behaviors Using Theory of Planned Behavior
Ni, Dingan
Guo, Fengxiang
Zhang, Hui
Li, Mingyuan
Zhou, Yanning
[J]. SUSTAINABILITY, 2022, 14 (08)
[36] Fleshing out the theory of planned of behavior: Meat consumption as an environmentally significant behavior
Coker, Elif Naz
van der Linden, Sander
[J]. CURRENT PSYCHOLOGY, 2022, 41 (02) : 681 - 690
[37] Impact of social-psychological factors on low-carbon travel intention: Merging theory of planned behavior and value-belief-norm theory
He, Yan
Sun, Yilin
Zhao, Zhijian
Chen, Mengwei
Waygood, E. Owen D.
Shu, Yang
[J]. HELIYON, 2024, 10 (06)
[38] Fleshing out the theory of planned of behavior: Meat consumption as an environmentally significant behavior
Elif Naz Çoker
Sander van der Linden
[J]. Current Psychology, 2022, 41 : 681 - 690
[39] Factors affecting the consumption intention of game meats: Integrating theory of planned behavior and norm activation model
Zhu, Weiwei
Zhang, Qi
Wang, Fangbin
[J]. BIOLOGICAL CONSERVATION, 2024, 292
[40] Determinants and implications of citizens' environmental complaint in China: Integrating theory of planned behavior and norm activation model
Zhang, Xiaojie
Geng, Guojie
Sun, Ping
[J]. JOURNAL OF CLEANER PRODUCTION, 2017, 166 : 148 - 156

← 1 2 3 4 5 →