Impact of Advance Ticket Sales on Attendance in the Finnish Football League

The authors analyze the effect of advance ticket sales (ATS) on Finnish football league attendances. We postulate a linear ordinary least squares (OLS) model for log-attendance data from the years 1991-2007. Match day weather, timing of the match, team performance and match characteristics together with team, year, month, and stadium-specific dummies are used as the other explanatory variables. The model explains the data very well. The results of two alternative approaches suggest that offering the option of buying the tickets in advance has had an isolated positive effect on attendance for the associated teams.