Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1

被引：3
|
作者：
Sung, Hojun [1 ,2 ]
Pyun, Hyunwoong [3 ,4 ]
机构：
[1] Incheon Natl Univ, Div Hlth & Kinesiol, Incheon, South Korea
[2] Incheon Natl Univ, Sport Sci Inst, Incheon, South Korea
[3] Sungkyunkwan Univ, Coll Sport Sci, Suwon, South Korea
[4] Sungkyunkwan Univ, Coll Sport Sci, 2066 Seobu Ro, Suwon 16419, South Korea
来源：
JOURNAL OF SPORTS ECONOMICS | 2023年 / 24卷 / 06期
关键词：
season ticket holders; daily ticket purchasers; outcome uncertainty; K-League; football; soccer; OUTCOME UNCERTAINTY; STADIUM ATTENDANCE; FOOTBALL; FANS; EXPECTATIONS; LOYALTY; PLAYERS; SPORT;
D O I：
10.1177/15270025231160760
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates differences in the preferences of daily ticket purchasers and season ticket holders, focusing on outcome uncertainty. Using unique game-level attendance data of both daily ticket purchasers and season ticket holders for every team in the Korean top-tier professional soccer league, we find heterogeneity in demand between daily ticket purchasers and season ticket holders with respect to outcome uncertainty, preference for home team success, team performance, geographical distance between competing teams, and weekend games. Our results suggest that season ticket holders do not care as much about their team's performance and outcome uncertainty as daily ticket purchasers do.
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页码：717 / 736
页数：20
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