Marketspace, trends and challenges in e-commerce

被引：0
|
作者：
Björk, P [1 ]
机构：
[1] Swedish Sch Econ & Business Adm, Vaasa, Finland
来源：
EKONOMISKA SAMFUNDETS TIDSKRIFT | 2000年 / 53卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Independent of size and line of business most companies are today influenced by the fast growth of electronic commerce (e-Commerce). Marketspace is often discussed in parallel to marketplace and marketing people now have a new market to master. The purpose of this article is to identify challenges marketing people will face, if not already today, in a near future. Development trends influencing e-commerce are elucidated and their effects on the usefulness on selected marketing theories are discussed.
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页码：133 / +
页数：9
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