Marketspace, trends and challenges in e-commerce

Independent of size and line of business most companies are today influenced by the fast growth of electronic commerce (e-Commerce). Marketspace is often discussed in parallel to marketplace and marketing people now have a new market to master. The purpose of this article is to identify challenges marketing people will face, if not already today, in a near future. Development trends influencing e-commerce are elucidated and their effects on the usefulness on selected marketing theories are discussed.