Introduction to the Special Issue: Sustainability as Megatrend I

被引：19

作者：

McDonagh, Pierre ^{[1
]}

Prothero, Andrea ^{[2
]}

机构：

[1] Univ Bath, Bath BA2 7AY, Avon, England

[2] Univ Coll Dublin, Dublin 2, Ireland

来源：

JOURNAL OF MACROMARKETING | 2014年 / 34卷 / 03期

关键词：

sustainability; developmental and critical schools of macromarketing; discursive shifts; new materialism; gleaners and disposers; gender and socio-semiotics; environmental advertising; public markets; plant-based diets; clothing and textile recycling; macromarketing; MARKETING MEANS; CONSUMPTION; ENTERPRISE; REFLECTIONS; ENDS;

D O I：

10.1177/0276146714533341

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This introduction to the first installment of a double special issue on "Sustainability as Megatrend" provides a summary of the nine articles presented here, against a backdrop of the importance the Journal of Macromarketing has placed on sustainability research. We wish to thank all of our authors for submitting their scholarship. With their contributions, the standing of this Journal in the sustainability discourse is guaranteed well into our futures.

引用

页码：248 / 252

页数：5

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