Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives

被引：26

作者：

Rashid, Nik Ramli Nik Abdul ^{[1
]}

Rahman, Nor Irwani Abdul ^{[1
]}

Khalid, Shaiful Annuar ^{[1
]}

机构：

[1] Univ Teknol Mara Perlis, Fac Business Management, Arau 02600, Perlis, Malaysia

来源：

4TH INTERNATIONAL CONFERENCE ON MARKETING AND RETAILING 2013 (INCOMAR 2013) | 2014年 / 130卷

关键词：

environment; corporate social responsibility; corporate image; customer loyalty; philantrophy; community service; CUSTOMER LOYALTY; PROGRAMS; IMPACT; GREEN; IMAGE; SATISFACTION; CONSUMPTION; MODEL;

D O I：

10.1016/j.sbspro.2014.04.058

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

ECSR is a concept, where companies integrate environmental concerns in their business operations and the interaction with stakeholders, without compromising economic performance. Studies exploring this concept were limited within the area of corporate governance with organizational-level unit of analysis, while the impact of ECSR initiatives on consumer behavior or other marketing constructs is lacking. This concept paper explores relevant ECSR dimensions and its potential impact on customers' mental image of the organization, and their behavioral response toward the organization. It is hoped this paper would generate interest concerning ECSR as a strategic marketing approach having long-term and positive bottom-line benefits. (C) 2014 The Authors. Published by Elsevier Ltd.

引用

页码：499 / 508

页数：10

共 50 条

[21] Marketing Investments and Corporate Social Responsibility
Kim, Yura
Kim, Taeyeon
Nam, Hye-Jeong
[J]. SUSTAINABILITY, 2021, 13 (09)
[22] Strategic and holistic corporate social responsibility
Haski-Leventhal, Debbie
[J]. SOCIETY AND BUSINESS REVIEW, 2021, 16 (03) : 333 - 335
[23] Corporate social responsibility: Strategic implications
McWilliams, A
Siegel, DS
Wright, PM
[J]. JOURNAL OF MANAGEMENT STUDIES, 2006, 43 (01) : 1 - 18
[24] The evolution of strategic corporate social responsibility
Caulfield, Paul Andrew
[J]. EUROMED JOURNAL OF BUSINESS, 2013, 8 (03) : 220 - 242
[25] Corporate social responsibility and strategic relationships
Hino Y.
Zennyo Y.
[J]. International Review of Economics, 2017, 64 (3) : 231 - 244
[26] Corporate social responsibility and strategic management
Galan, Jose I.
[J]. JOURNAL OF MANAGEMENT STUDIES, 2006, 43 (07) : 1629 - 1641
[27] Corporate Social Responsibility: A Strategic Advantage or a Strategic Necessity?
Falkenberg J.
Brunsæl P.
[J]. Journal of Business Ethics, 2011, 99 (Suppl 1) : 9 - 16
[28] Strategic corporate social responsibility initiatives: a framework template developed from evidences from India
Bhattacharyya, Som Sekhar
[J]. INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT, 2010, 3 (04) : 407 - 433
[29] The impact of institutional and social context on corporate environmental, social and governance performance of companies committed to voluntary corporate social responsibility initiatives
Ortas, Eduardo
Alvarez, Igor
Jaussaud, Jacques
Garayar, Ainhoa
[J]. JOURNAL OF CLEANER PRODUCTION, 2015, 108 : 673 - 684
[30] When are internal and external corporate social responsibility initiatives amplified? Employee engagement in corporate social responsibility initiatives on prosocial and proactive behaviors
Hur, Won-Moo
Moon, Tae-Won
Choi, Wook-Hee
[J]. CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2019, 26 (04) : 849 - 858

← 1 2 3 4 5 →