Battling for the Hearts and Minds of Latin Americans: Covariance of Attitudes toward the United States and China

Although the US preserves a dominant position in Latin America, China's rise poses economic and political challenges and has set up a potential battle for the hearts and minds of the Latin American populace. To explore this theme, this article considers the level of support among Latin Americans toward China and the United States at the country and individual levels, the causes of variance thereof, and whether the views of China, the newcomer, covary with views about the region's traditional power broker. We provide evidence that the views do not covary, either positively or negatively, largely because while attitudes toward the United States are structured by ideology and other factors, attitudes toward China are relatively unstructured. This lack of structure appears to be the result of China's success in appealing to diverse sectors of Latin American society, which, in turn, should positively influence its future trajectory.