PERCEPTION OF THE VALUE BY CUSTOMERS

The current period is characterized by the fact that customers are much more educated, better informed and more demanding than in the past. Within the purchasing decisions they verify and compare not only the products and services they are interested in but also companies which provide these products and services. Companies are well aware of this and in order to attract and retain customers and to maintain the current, they are coming up with offerings that not only reach customers, providing them with added value, but differentiate the company from the competition. This article refers to factors that can be a competitive advantage for companies, and at the same time the customer can receive them as values obtained when buying the products or services.