PERCEPTION OF THE VALUE BY CUSTOMERS

被引：0

作者：

Rybansky, Rudolf ^{[1
]}

Malikova, Iveta ^{[1
]}

机构：

[1] FMK UCM Trnava, Nam J Herdu 2, Sr, Slovakia

来源：

GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, PTS I AND II | 2015年

关键词：

customer value; marketing communication competitive advantage; brand; positioning; COMPETITIVE ADVANTAGE; VALUE PERSPECTIVE; BRAND EQUITY; IMAGE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The current period is characterized by the fact that customers are much more educated, better informed and more demanding than in the past. Within the purchasing decisions they verify and compare not only the products and services they are interested in but also companies which provide these products and services. Companies are well aware of this and in order to attract and retain customers and to maintain the current, they are coming up with offerings that not only reach customers, providing them with added value, but differentiate the company from the competition. This article refers to factors that can be a competitive advantage for companies, and at the same time the customer can receive them as values obtained when buying the products or services.

引用

页码：627 / 634

页数：8

共 50 条

[1] Interpretation Of Customers' And Employees' Perception Of Bank Value
Titko, Jelena
Lace, Natalja
[J]. CREATING GLOBAL COMPETITIVE ECONOMIES: A 360-DEGREE APPROACH, VOLS 1-4, 2011, : 510 - 520
[2] SME CUSTOMERS' PERCEPTION ON BANKING ON SHARED VALUE IN BANGLADESH
Islam, Md Rabiul
Hossain, Syed Zabid
[J]. INTERNATIONAL JOURNAL OF ECONOMICS MANAGEMENT AND ACCOUNTING, 2018, 26 (01): : 109 - 133
[3] Customers' perception regarding the accounting offices' value proposition
de Quadros, Thais Ceccon
Schiavi, Giovana Sordi
Momo, Fernanda da Silva
Rivero, Maria Andrea
[J]. CONTABILIDAD Y NEGOCIOS, 2023, 18 (36) : 187 - 216
[4] Customers' Perception of Value in Financial Services Relationships: A Spanish Case
Camarero Izquierdo, Carmen
Rodriguez, Silvia
San Jose, Rebeca
[J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2006, 19 (01) : 57 - 79
[5] Effectuation, SME service innovation, and business customers' value perception
Chen, Jiawen
Liu, Linlin
[J]. SERVICE INDUSTRIES JOURNAL, 2022,
[6] Evaluation of the price-value perception of customers in Swiss hotels
Kate Varini
Ralph Engelmann
Bernd Claessen
Michael Schleusener
[J]. Journal of Revenue and Pricing Management, 2003, 2 (1) : 47 - 60
[7] PERCEPTION OF VALUE THROUGH THE LADDERING TECHNIQUE: ANALYSIS OF THE AVERAGE PICKUP TRUCK CUSTOMERS
Ladeira, Wagner Junior
Zancheta, Anderson
[J]. REVISTA BRASILEIRA DE MARKETING, 2011, 10 (01): : 73 - 96
[8] Perception of other customers' presence and its relationship with emotions and hedonic shopping value
Aguiar, Edvan Cruz
De Farias, Salomao Alencar
[J]. RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS, 2015, 55 (06): : 712 - 723
[9] Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?
Baumert, Thomas
Mercedes de Obesso, Maria de las
[J]. JOURNAL OF BUSINESS RESEARCH, 2021, 123 : 241 - 254
[10] Good customers: The value of customers by mode of acquisition
Uncles, Mark D
East, Robert
Lomax, Wendy
[J]. AUSTRALASIAN MARKETING JOURNAL, 2013, 21 (02): : 119 - 125

← 1 2 3 4 5 →