Business Model Innovation of Enterprises Based on the Bottom of Pyramid (BoP) Market Strategy

被引：0

作者：

Fan, Xudong ^{[1
]}

Lu, Yuduo ^{[1
]}

机构：

[1] Dalian Univ Technol, Sch Econ, Dalian 116024, Peoples R China

来源：

PROCEEDINGS OF 2015 2ND INTERNATIONAL CONFERENCE ON INDUSTRIAL ECONOMICS SYSTEM AND INDUSTRIAL SECURITY ENGINEERING | 2016年

关键词：

Features of BoP market; Business model innovation; BoP strategy;

D O I：

10.1007/978-981-287-655-3_57

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article is based on the Bottom of Pyramid Strategy (BoP for short) theory, discussing several models of how Chinese enterprises carry out business model innovation based on BoP. After a detailed review of features related to consumption, cognition, ability, and environment in BoP groups and BoP markets, this article found that a BoP market can deliver two kinds of business model innovation, and enterprises should choose best-fit business models to develop market potential according to their own business features and the specific features of the BoP market they are dealing with.

引用

页码：457 / 463

页数：7

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