BOP oriented business innovation model

The study on BOP Strategy and BOP market oriented business model innovation is a valuable topic. This paper defines the BOP Strategy with three basic types : market-develop BOP strategy, recourse-develop BOP strategy and market- recourse-develop BOP strategy from the view of the strategic goal. Each type is in accordance with the right business model innovation, as the three types are in accordance with different competitive strategies On the basis of the definition of the enterprise competitiveness, this paper develops a matching model between enterprise core competitiveness and BOP strategy. This paper points out the logical relationship among competitive strategy, enterprise competitiveness and BOP market oriented business model innovation.