Ontology-based user profiling

被引：0
|
作者：
Felden, Carsten [1 ]
Linden, Markus [2 ]
机构：
[1] TU Bergakad Freiberg, Fak Wirtschaftswissensch, Prof ABWL Informat Wirtschaft, Lessingstr 45, D-09599 Freiberg, Germany
[2] Univ Duisburg Essen, Fachbereich Betriebswirtschaft, Wirtschaftsinformat & Operat Res, D-47057 Duisburg, Germany
来源：
BUSINESS INFORMATION SYSTEMS, PROCEEDINGS | 2007年 / 4439卷
关键词：
profiling; ontologies; recommender systems; E-Commerce;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Profiles are the basis for individual communication, because they provide information about website users. Ontologies represent a possibility for modeling user profiles. The ontology development within the paper is based on a concept which shows firstly criteria of segmentation and secondly product programs of a retailer. A meta-ontology is built to enforce a mapping between the ontologies. Due to ontology-based recommendations it is obvious that they imply an additive character regarding conventional recommender systems. Therefore, the possibility arises to increase the turnover and to achieve customer satisfaction. But, the usage of ontology-based profiles is currently disputable relating to economic efficiency.
引用
收藏
页码：314 / +
页数：3
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