An Empirical Research on Consumer Trust in E-commerce

被引：0
|
作者：
Chen, Shouming [1 ]
Li, Jie [1 ]
机构：
[1] Tongji Univ, Sch Econ & Management, Shanghai 200092, Peoples R China
来源：
IEEC 2009: FIRST INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE, PROCEEDINGS | 2009年
关键词：
consumer trust; e-commerce; empirical research; UNITED-STATES;
D O I：
10.1109/IEEC.2009.18
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
According to the fact that consumer trust is widely perceived as an essential factor to the success of electronic commerce, we develop a model of consumer trust in e-commerce and use empirical research method to test it. After deep analyzing, we find that perceived size, propensity to trust, perceived privacy information protection, and perceived legal environment security are insignificantly related with the level of consumer trust. The possible explanations are given.
引用
收藏
页码：56 / 61
页数：6
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