This article maintains that it is plausible to derive from the analytical of the technique in Heidegger an economicity that is rooted in the metaphysical-productivist nexus of the ontological character of 'un-veiling' (Un-verborgenheit) of the figure of modern technique, which, in its turn, acts both in the genesis of modern science and in the very constitution of economics as a rationalizing dictum for the unconditional of the will to power of technique. It is not by chance that neoclassical economics carries out the conversion of man into a compulsive buyer, into a selfdetermined subjectum of a "will to will" that promotes abusive exploitation which allows us here to argue in defense of the idea of an other technicity within the theoretical framework of the neoclassical branch.