共 50 条
- [23] How Public Service Advertising Works [J]. JOURNAL OF ADVERTISING RESEARCH, 2008, 48 (04) : 591 - 592
- [27] Whither the Click? How Online Advertising Works [J]. JOURNAL OF ADVERTISING RESEARCH, 2009, 49 (02) : 134 - 142
- [28] ADVERTISING WORKS, VOL 3 - CHANNON,C [J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1985, 27 (04): : 299 - 299