Rural Ecotourism Associative Model to Optimize the Development of the High Andean Tourism Sector in Peru

In Peru, tourism has had an average annual growth of 5% in the last 5 years, however, the Huancavelica region has had an average reduction of 2% per year. Castrovirreyna, one of its districts, has 300 monthly arrivals on average, while other locations with lower HDI (Human Development Index), more tourism resources and higher per capita income, have at least twice as many arrivals. This wastage contributes to the degradation and oblivion of the potential tourist attractions and culture of the district. This research seeks local progress from the development of innovation and professionalization of enterprises (SMEs) and entrepreneurs, with the proposal of guidelines for tourism use. To achieve this purpose, it is proposed the implementation of an Associative Ecotourism Model that manages to link the important agents of this local economy to develop innovative, collaborative and sustainable tourism products, services, packages and projects.