Can Celebrities Set the Agenda?

被引：12

作者：

Nownes, Anthony J. ^{[1
]}

机构：

[1] Univ Tennessee, Knoxville, TN USA

来源：

POLITICAL RESEARCH QUARTERLY | 2021年 / 74卷 / 01期

关键词：

celebrities and politics; entertainment and politics; agenda setting; popular culture; POLITICAL-PARTIES; SETTING FUNCTION; ENDORSEMENTS; EVOLUTION; ATTITUDES; INTERNET;

D O I：

10.1177/1065912919869530

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

Why do some issues make it on to the public agenda while others do not? While this question has received a great deal of research attention, a definitive answer remains elusive. In this paper, I conduct a posttest only, control group survey experiment to test the hypothesis that popular celebrities can increase the chances that an issue jumps from the media agenda to the public agenda by speaking out publicly about the importance of the issue. My results confirm the hypothesis. By "spotlighting" certain issues, popular celebrities can indeed affect which issues reach the public agenda.

引用

页码：117 / 130

页数：14

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