ERP SYSTEM IMPLEMENTATION IN FMCG SECTOR

被引：0

作者：

Mishra, Alok ^{[1
]}

Mishra, Deepti ^{[1
]}

机构：

[1] Atilim Univ, Dept Comp Engn, Ankara, Turkey

来源：

TEHNICKI VJESNIK-TECHNICAL GAZETTE | 2010年 / 17卷 / 01期

关键词：

ERP; FMCG; Logistics; Implementation; SAP; Supply Chain; ENTERPRISE SYSTEMS; ADOPTION;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Today's businesses have become extremely complex. Enterprise Resource Planning (ERP) systems can help enterprises to reduce operating costs, generate more accurate forecasts of demand, accelerate production cycles and enhance customer service. This paper reports challenges, opportunities and outcome of ERP implementation in a top Fast Moving Consumer Goods (FMCG) house in South-East Asia with diversified interests in varied businesses. This study will facilitate the understanding of the transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard to researchers and practising managers.

引用

页码：115 / 120

页数：6

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