Comparative Research and Discussion of Key Elements of Online Mass Customization

被引：0
|
作者：
Yi Huiyong [1 ]
机构：
[1] Chongqing Univ Sci & Technol, Coll Management, Chongqinng 401331, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年
关键词：
Online customization; Emand expression; Demand acquirement and delivery; Demand satisification; Key elements;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Huge increment space of product attracts more and more enterprises to pay more attention to customer's personalization demand. From the online Customization leader, difference in custom demand expression, aquirement and deliverysatification is analyzed deeply about two kinds of models of online customization. After discussing key elements of successful implementation of online customization model, it is forecasted about development trends of model in order to provide theoretical support for company who have carried out or will carry out the business model.
引用
收藏
页码：1333 / 1337
页数：5
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