Marketing Model and Strategy Researched on The High-tech Small and Medium-sized Enterprise

This thesis analyzed the present condition of the marketing model base on the high tech middle-small enterprise and the characteristic of the product of the high tech middle-small enterprise with marketing model theories. Then put forward the method for marketing model decision and the concrete strategy in the marketing base on high-tech middle-small enterprise and set up the marketing strategy model relate to high-tech. The conclusion is that the difference strategy is the inevitable choice for the middle-small enterprise relate to high-tech.