Marketing Model and Strategy Researched on The High-tech Small and Medium-sized Enterprise

被引：0

作者：

Ye Jun ^{[1
]}

Hu Chengbo ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Econ, Wuhan 430070, Hubei, Peoples R China

来源：

ADVANCES IN MANAGEMENT OF TECHNOLOGY, PT 1 | 2009年

关键词：

The high-tech small and medium-sized enterprise; High-tech Product; Marketing Model;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This thesis analyzed the present condition of the marketing model base on the high tech middle-small enterprise and the characteristic of the product of the high tech middle-small enterprise with marketing model theories. Then put forward the method for marketing model decision and the concrete strategy in the marketing base on high-tech middle-small enterprise and set up the marketing strategy model relate to high-tech. The conclusion is that the difference strategy is the inevitable choice for the middle-small enterprise relate to high-tech.

引用

页码：361 / 366

页数：6

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