New frontiers and future directions in interactive marketing: Inaugural Editorial

被引：291
|
作者：
Wang, Cheng Lu [1 ]
机构：
[1] Univ New Haven, Coll Business, Dept Mkt, West Haven, CT 06516 USA
来源：
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | 2021年 / 15卷 / 01期
关键词：
BRAND; REALITY; IMPACT;
D O I：
10.1108/JRIM-03-2021-270
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
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页码：1 / 9
页数：9
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