The Impact of a Fashion Trend on Turkish Literature in the 19405: Bobstil Fashion Trend and Bobstil Litarature

Bobstyle is the term that represents the dandyish dressing style in the 1940s and those who adopt this dressing style. As a fashion cycle of the pervasion of cinema in Turkey, it emerged when young people in metropolitan cities imitated Hollywood actors in terms of clothing, attitude and behavior. The aim of this study is to define the distinctive features of the bobstyle fashion, to examine bobstyles with their roles in social life and their reflections on literature. The main sources of the study are literary texts and the editorial narration in the periodical publications of the period and the opinion columns about bobstyle fashion. As a result of the classification and analyses, firstly, the source of the bobstyle fashion, the accusations made over the snob type from the Tanzimat, the exterior appearance of the bobstyles and the emotional worlds were explained. Then, it is highlighted how bobstyle is manifested to literature in terms of both concept and type. The findings from the study revealed the effects of bobstyle from social life to literature. In the literature discussions in the 1940s, the poets who rejected the tradition and emerged with new works were called "bobstyle poet", the strange welcoming poems were called "bobstyle poetry." In fictional texts, two types of bobstyles were encountered. First is the bobstyle poets who are interested in art and who write poems that are devoid of meaning. Second is the young snob who has a degenerated nature with his physical appearance and inner word. The study will contribute to the history of literature in terms of highlighting the relationship between fashion and literature and determining the new look of the European snob type.