Amending China's Notion of a "Consumer": Lessons from Comparative Analysis of the PRC Consumer Protection Law

Who does the law treat as a "consumer" and why does it matter? How should China's notion of a "consumer" best be articulated within the law and applied in practice? This article will attempt to answer these intriguing questions by first focusing on the approach taken to define a "consumer" in China's Law on the Protection of Consumer Rights and Interests before examining the legal notion of a "consumer" in comparative perspective, in order to further understand the competing rationales behind the consumer protection law. This article will explore this Chinese definition of a "consumer" to propose how China's vague and unworkable statutory definition of a 'consumer' should be amended in future.