The development of the zhongnan mountain cultural tourism based on the analysis of SWOT

Zhongnan Mountain is located in Shaanxi, China. It not only has the beautiful natural scenery, but also has the glorious historical background, the unique ecological environment and the religious culture. In this paper, through the analysis of SWOT analysis, the sustainable development of the cultural tourism development of Zhongnan Mountain was systematically analyzed. AHP method was used to establish the SWOT model and qualitative and quantitative analysis method was combined to analyze advantages and disadvantages, opportunities and threats to the development of cultural tourism in the process of Zhongnan Mountain, providing a certain reference value and decision-making basis for the development and construction of the cultural tourism in Zhongnan Mountain.