FORECASTING OF ECONOMIC INDICATORS OF AGRICULTURAL ENTERPRISES ACTIVITY IN THE SYSTEM OF ENSURING THEIR MANAGEMENT ON THE BASIS OF SUSTAINABLE DEVELOPMENT: A CASE STUDY OF UKRAINE

The article proved that the application of the "AGMEMOD-Ukraine" model allowed conduct forecasting the development indicators of agricultural producers in the context of sustainable rural development, namely: yield, gross harvest and sown areas of major crops, changes in demographic indicators on the basic and optimistic forecast, the results of which allow competitive strategies, the implementation of which will increase the volume of sales, profits, market share, penetration into a new market segment, etc. It is considered that the use of the model "AGMEMOD-Ukraine", which covers the multicriteria measurement of functional components of agricultural producers, provides an opportunity to analyze and predict not only key competitive advantages but also secondary characteristics, which together have a significant impact on solving problems of strategic management of economic efficiency and competitiveness of agricultural enterprises in Ukraine. According to the results of the study, there were substantiated in the article the main strategic goals and priority areas for the development of agricultural producers.