APPLICATION OF A SYSTEM-SYNERGISTIC APPROACH TO MANAGING THE SUSTAINABLE DEVELOPMENT OF REGIONAL ENTERPRISES WHILE ENSURING THEIR ECONOMIC SECURITY

The formation of an effective economic system on an innovative basis is one of the most important tasks of the current stage of socio-economic development, since the systemic interaction of all elements of the economic system, forming a single economic space, allows for the most effective realisation of the benefits of the division of labour and specialisation in innovative forms. At the same time, the ability of production and economic entities to maintain the ability to expand the reproduction of innovations (while maintaining the scale and pace of innovation reproduction) in the event of disturbing internal and external actions - innovation sustainability - is becoming increasingly important. This is particularly important in the formation of integrated associations and integral economic complexes as sustainable systems to increase the dynamics and balance of the proportions of the innovation reproduction process. In the context of continuity and heterogeneity of innovations, it is extremely important to consider their innovation sustainability from the perspective of a systemic approach to the management of an economic system. Purpose of the article. The scope of research on strategic management of regional development is quite wide, but given the current economic situation, the consequences of the pandemic and martial law, this issue needs even more attention, as most regions of Ukraine are unstable and economically unprofitable, so it is necessary to consider special levers and directions that will help strategically effective management of regional enterprises and ensure their economic security. Methodology. The methodological basis of the article is a set of methods and principles of scientific knowledge, general and special methods and techniques used in the study. The theoretical basis of the study is the scientific work of domestic and foreign scientists on sustainable development, economic security and innovation. The information base is based on official statistics, reports and accounting information of enterprises, resources and publications of the Internet, and the results of the author's own research. Practical implications. The results obtained and the recommendations developed form the basis for improving the strategic management of the sustainable development of regional enterprises while ensuring their economic security. Value/originality. A mechanism of strategic management of sustainable development of regional enterprises was created using a system -synergistic approach, which includes a system of resources, methods and tools for influencing innovation processes and is based on the principles of self -organisation of complex systems in the process of their adaptation to changes in an unstable environment and ensuring economic security, which will allow to coordinate the goals and directions of management of investment, operational and financial activities of regional enterprises to ensure their sustainable development.