Celebrity Endorsement and Self-Brand Connections

被引：0
|
作者：
Escalas, Jennifer Edson [1 ]
Bettman, James R. [1 ]
机构：
[1] Vanderbilt Univ, Nashville, TN USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：45 / 48
页数：4
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