Conjoint analysis of consumer preferences in cyber space

被引：0
|
作者：
Mizuno, M [1 ]
机构：
[1] Hakuhodo Inc, R&D Div, Minato Ku, Tokyo 108, Japan
来源：
DESIGN OF COMPUTING SYSTEMS: SOCIAL AND ERGONOMIC CONSIDERATIONS | 1997年 / 21卷
关键词：
D O I：
暂无
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
The present work demonstrates the feasibility of conjoint analysis on the World Wide Web (WWW) which could provide more accurate information if the task is sufficiently small. However, a more advanced method is needed to allow heterogeneity in the consumer preferences.
引用
收藏
页码：475 / 478
页数：4
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